So early market entrepreneurs are not called to focus on, nor are they oriented toward, making money. This has enormous significance, as most management theory assumes a profit motive present, serving as a corrective check against otherwise alluring tactics. When that motive is not present, people make financial commitments that have consequences they either do not, or do not care to, foresee. Although this comes in many and varied forms, perhaps its most prevalent one is the hockey stick forecast of revenue growth.
