Joe Pallotta

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The commitment did not come from the IT organization, which pragmatically was content to work with its established vendors, making continuous improvements to the existing document management infrastructure. Instead, it came from the top brass who, seeing in Documentum a chance to reengineer the entire process to a very different new end, overruled the in-house folks and demanded that they support the new paradigm.
Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers
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