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Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers, by Geoffrey A. Moore

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Competition: Has this problem already been addressed by another company such that they have crossed the chasm ahead of us and occupied the space we would be targeting?
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Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers
Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers
by Geoffrey A. Moore
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