Michael Dubakov

31%
Flag icon
That’s it. That’s the strategy. Replicate D Day, and win entry to the mainstream. Cross the chasm by targeting a very specific niche market where you can dominate from the outset, force your competitors out of that market niche, and then use it as a base for broader operations.
Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers
Rate this book
Clear rating
Open Preview