Michael’s Kindle Notes & Highlights

Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers, by Geoffrey A. Moore

Trying to cross the chasm without taking a niche market approach is like trying to light a fire without kindling.

See Michael’s 5 notes & 32 highlights

Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers

Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers

by Geoffrey A. Moore

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