Michael’s Kindle Notes & Highlights

Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers, by Geoffrey A. Moore

Concentrate an overwhelmingly superior force on a highly focused target.

Michael Dubakov

Well said

See Michael’s 5 notes & 32 highlights

Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers

Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers

by Geoffrey A. Moore

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