For a technology story to be a business story, it has to be about something that transcends high tech. Typically, the seed of the story is either a new type of opportunity or problem that can now be addressed effectively because of advances in the industry. These advances will have been sparked by technology breakthroughs, and that will be part of the story, but they are now seen to extend to the entire whole product infrastructure, and that will be the main thrust of the story.
