Justin Meats

73%
Flag icon
The key point to notice is the transition from product to market, corresponding to crossing the chasm. This is simply a corroboration of a point we have been making all along, that pragmatists are more interested in the market’s response to a product than in the product itself.
Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers
Rate this book
Clear rating
Open Preview