Capitalism, on the other hand, involved constant reinvestment, turning one’s wealth into an engine for creating ever more wealth, increasing production, expanding operations, and so forth. But imagine, Weber suggested, being the very first person in one’s community to act this way. To do so would have meant defying all social expectations, to be utterly despised by almost all your neighbours – who would, increasingly, also become your employees. Anyone capable of acting in such a defiantly single-minded manner, Weber observed, would ‘have to be some sort of hero’. This, he said, is the reason
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