“Give me a ten-second sales pitch,” Massa said. He was a business marketing major, so this was his thing. “Uh . . . ten seconds?” “Now you’ve got eight.” “Fuck.” “Seven.” “A Singaporean-style coffee house. Think Starbucks, but better. And Singaporean. Kopi and bubble tea, Asian desserts, merchandise, mugs and tumblers, coffee beans and syrups.”
