Todd Mundt
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Amazon Unbound: Jeff Bezos and the Invention of a Global Empire, by Brad Stone

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in a November 2014 meeting, he scrapped the Amazon ASAP name and rechristened the service Prime Now, to tie it more closely to Amazon’s expanding subscription club.
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Amazon Unbound: Jeff Bezos and the Invention of a Global Empire
Amazon Unbound: Jeff Bezos and the Invention of a Global Empire
by Brad Stone
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