That was the unofficial birth of the service that would come to be known first as Prime Air, then Amazon Prime Air, and finally, Amazon Air. The confusion was born from Bezos using the former name in his infamous 60 Minutes interview in 2013 to announce that the company was working on aerial drones to ferry individual packages to people’s backyards. Several operations executives told me they were embarrassed by that stunt (which seven years later, had progressed no further than private tests). They used an old internal Microsoft term to describe it: “cookie licking,” or the act of claiming to
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