When Bezos acquired the paper, Prakash had been developing a content system for the Post, called Arc Publishing, to manage functions like online publishing, blogging, podcasting, and advertising. Naturally, Bezos loved the idea of supplying that technology to other papers and encouraged Prakash to license it to broadcasters and any company that needed publishing software. By 2021, Arc powered fourteen hundred websites and was on a path to generating $100 million in annual revenue.
