Inside the advertising group, a few of these battles became notorious. Over one holiday, Paul Kotas vetoed the particular hue of blue in ads by the Ford Motor Company, because the display campaign felt “Sunday circular.” Amazon also told the wireless carrier T-Mobile that its trademarked magenta-pink logo was too bright and distracting. And it informed Sony Pictures that a banner for the James Bond film Skyfall violated the policy on showing weapons. The studio “was like, ‘screw you!’ ” an Amazon ad executive recalls. “Who is James Bond in silhouette without a gun? Literally, he’s just a
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