Focusing on the hard sides of the network, which are usually smaller in number, provides leverage in competitive moves. For a social network or video platform, it might make sense to pursue this side by giving content creators special economic incentives, or distribution for their content. For B2B products, it might be special features and pricing for enterprises. The core goal is the same regardless of the category—move the best and most important nodes from one network to another, and it will be a competitive win.
