How to Change: The Science of Getting from Where You Are to Where You Want to Be

by Katy Milkman

An upward trend tells people that this counternormative behavior will eventually become the thing “everyone” is doing.

lasting change is possible. The key is to treat change as a chronic problem,

I’ve found maintaining change in the face of internal obstacles is far easier than initiating it.

If you find you’re hitting a wall, revisit the question of what’s impeding your progress.