How to Change: The Science of Getting from Where You Are to Where You Want to Be

by Katy Milkman

We’ve studied new ways to increase daily gym attendance, charitable giving, vaccination rates, and student achievement, and we’ve developed new methods for advancing the science of behavior change.

You’ll learn that forgetting is the silent killer of even our most ardent resolutions. You’ll learn that making hard things seem fun is a much better strategy than making hard things seem important.