How to Change: The Science of Getting from Where You Are to Where You Want to Be
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people are quick to infer implicit messages in the actions of others, even when no such message is intended.
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Our expectations shape our outcomes.
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the “false consensus effect.” The paper describes a general tendency humans have to incorrectly assume that other people see and react to the world the same way we do.
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maintaining change
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is far easier than initiating it.