Dan Kuida

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Before any decision is made, we should ask ourselves the crucial question, “In the forty-five minutes I’ve known this guy, have I come to like him more than I would have expected?” If the answer is yes, we should reflect on the ways Dan behaved during those few minutes. We might recall that he has fed us (coffee and doughnuts), complimented us on our choice of options and color combinations, made us laugh, and cooperated with us against the sales manager to get us a better deal.
Influence: The Psychology of Persuasion
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