Dan Kuida

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Later the researchers asked college students what they would have done in such situations. Compared to the true findings of the experiment, the students consistently underestimated the time to honk at the luxury car. The male students were especially inaccurate, feeling that they would honk faster at the prestige-than at the economy-car driver; of course, the study itself showed just the opposite. Note the similarity of pattern to many other studies on authority pressures. As in Milgram’s research, the midwestern hospital nurses’ study, and the security-guard-uniform experiment, people were ...more
Influence: The Psychology of Persuasion
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