Kaja Trees

3%
Flag icon
star” hotel room might end up being moldy and cramped or that a highly rated toaster might die before you get through a single loaf? According to the Cornell research, you should beware if a review: lacks detail. It’s hard to describe what you haven’t actually experienced, which is why fake reviews often offer general praise rather than digging into specifics. “Truthful hotel reviews, for example, are more likely to use concrete words relating to the hotel, like ‘bathroom,’ ‘check-in’ or ‘price.’ Deceivers write more about things that set the scene, like ‘vacation,’ ‘business trip’ or ‘my ...more
Influence: The Psychology of Persuasion
Rate this book
Clear rating
Open Preview