Influence: The Psychology of Persuasion
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Read between April 18 - May 9, 2023
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people often behave for the sake of reasons
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Every time you make a choice, you are turning the central part of you, the part that chooses, into something a little different from what it was before.
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The more electric shock a woman received as part of the initiation ceremony, the more she later persuaded herself that her new group and its activities were interesting, intelligent, and desirable. READER’S
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we accept inner responsibility for a behavior when we think we have chosen to perform it in the absence of strong outside pressure.
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“He who agrees against his will / Is of the same opinion still.”8
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these families conserved more fuel than they had during the time they thought they would be publicly celebrated for it.
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If we have no peace, it’s because we have forgotten that we belong to one another.
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“All things being equal, you root for your own sex, your own culture, your own locality
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Sugihara’s later efforts to help thousands of European Jews.
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those who had synchronized their actions with those of the Black actors showed none of this favoritism.
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“Writing about music,” he said, “is like dancing about architecture.”
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what one may recognize cognitively (twenty-six times!) doesn’t amend what one feels emotionally.
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Persuasive Advertising,
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The more the managers attributed the success of the project to themselves, the more they also attributed it to the ability of their employee.
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We all admire the wisdom of those who have come to us for advice.
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“When we ask for advice, we are usually looking for an accomplice.”
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“Nothing in life is as important as you think it is, while you are thinking about [focusing on] it.”
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Every day in every way, I’m getting better.
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I guess your long hair makes you a girl. Zappa: I guess your wooden leg makes you a table.
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