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Most businesses have “Code of Conduct” statements, which personnel are expected to read at the start of their employment and adhere to throughout their time with the organization. In many cases, the statements serve as the basis of ethics training that employees receive. A study of manufacturing firms listed on the S&P 500 stock-market index found that companies split on whether their Code of Conduct statement was written primarily in unity-linked language that referred to personnel in “we” terms or in more formal language that referred to personnel in “member” or “employee” terms. In a major ...more
Influence: The Psychology of Persuasion
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