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Realizing that the clearest test of this possibility would come from the records of automobile crashes involving a single car and a lone driver, Phillips compared the age of the suicide-story victim with the ages of the lone drivers killed in single-car crashes immediately after the story appeared in print. Once again, the predictions were strikingly accurate: when the newspaper detailed the suicide of a young person, it was young drivers who then piled their cars into trees, poles, and embankments with fatal results; but when the news story concerned an older person’s suicide, it was older ...more
Influence: The Psychology of Persuasion
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