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is one fundamental factor leading to feelings of “we”-ness. This perception is generated by commonalities of kinship (amount of genetic overlap) as well as by commonalities of place (including one’s home, locality, and region). The experience of acting together in unison or coordination is a second fundamental factor leading to a sense of unity with others. Shared musical experience is one way people can act together and feel consequent unity. Other ways involve repeated reciprocal exchange, joint suffering, and co-creation. It may be possible to use the unifying effects of belonging together ...more
Influence: The Psychology of Persuasion
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