Sometimes they try to overpower it by providing evidence that, despite any reluctance, change is the right move to make. They might do so by including information that the recipient should feel obligated to the persuader from a past favor (reciprocity) or is a nice person who deserves agreement (liking) or that many others have made the change (social proof) or that experts recommend it (authority) or that the opportunity to take action is dwindling (scarcity).
