University of Chicago professor Chris Hsee writes about a related concept called evaluability: The easier it is to compare certain traits, the more important those traits seem. Imagine this scenario (and for the sake of this thought experiment, imagine you’re interested in men). I walk up to you on the street and say: “You can go on a date with one of these two single men. One guy is five-nine and one is five-ten, but the shorter one makes more money. Who do you want to go out with?” Most likely, you’d walk away slowly, confused why a stranger was asking you such a weird question. If you
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