Empowered: Ordinary People, Extraordinary Products

by Marty Cagan

Leadership is about recognizing that there's a greatness in everyone, and your job is to create an environment where that greatness can emerge.

At the core, I see three critically important differences between the strongest product companies and the rest: The first is how the company views the role of technology. The second is the role their product leaders play. The third is how the company views the purpose of the product teams—the product managers, product designers, and engineers.