Good product teams need to understand the implications of the solutions they're designing—not just on revenues, but on that broader stakeholder community. Signals to watch for: Will the product solution be good for the end‐customer? Does it have a negative impact on the environment in some way, or third parties in the community? Is it something that, if all of the emails and documents and discussions around the product were published online, you'd be embarrassed? How would government regulators react if they knew everything? Will the product be something that you will be proud of as part of
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