The first thing to keep in mind is that accountability is directly related to ambition. If the team was asked to be very ambitious (e.g., a moon shot) and the attempts failed to generate the desired results, then that is largely expected. However, if the team was asked to be conservative (e.g., a roof shot), or even more important, if they were asked to make a high‐integrity commitment and they failed to deliver in this situation, then this is where accountability comes into play.
