Noise: A Flaw in Human Judgment
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evaluate strategic options.”
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discusses these assessments separately, one by one,
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maximizes the value of information by keeping the dimensions of the evaluation independent of each other. “The board discussions we usually have look a lot like unstructured interviews,”
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“Using a structured approach will force us to postpone the goal of reaching a decision until we have made all the assessments.
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draw up a comprehensive list of independent assessments about the deal.
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make the list short, comprehensive, and composed of nonoverlapping assessments.
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provide an objective, independent evaluation on each of the mediating assessments.
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the team’s analysts should try to make their analyses as objective as possible.
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based on facts—
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outside view whenever...
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base rate,
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reference class,
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relative judgments are better than absolute ones.
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assessments should be as independent of one another as possible,
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to represent the truth. If it is complicated, so be it—it often is.”
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When excessive coherence is kept in check, reality is not as coherent as most board presentations make it seem.
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To their surprise, the board members found that
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this practice was highly valuable.
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estimate-talk-estimate method, which combines the advantages of deliberation and those of averaging independent opinions.
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reduced the danger of social influence and information cascades.
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more convergence than in the initial round.
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people reject schemes that tie their hands and do not let them use their judgment.
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the procedure applies to recurring decisions, too.
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Comparative judgments become much easier in the context of a recurring decision.
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use this shared experience as a reference class.
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final decision, delay intuition, but don’t ban it.
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implementation of several of the decision hygiene techniques we presented in the preceding chapters: sequencing information, structuring the decision into independent assessments, using a common frame of reference grounded in the outside view, and aggregating the independent judgments of multiple individuals.
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Content is specific; process is generic.
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Leaders in business and in the public sector are usually entirely unaware of noise in their largest and most important decisions.
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Wherever there is judgment, there is noise, and we propose decision hygiene as a tool to reduce it.
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options are like candidates.”
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Judge Marvin Frankel
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informal, intuitive noise audit,
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uncovered unjustified disparities in the treatment o...
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Much of this book can be understood as an effort to generalize Frankel’s arguments and to offer an understanding of...
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In insurance, recruitment and evaluation of employees, medicine, forensic science, education, business, and government, interpersonal noise is a major source of error.
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noise-reduction efforts often run into serious and even passionate objections.
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The rules in question may seem stupid and even cruel, but they may have been adopted for a good reason: to reduce noise (and perhaps bias as well).
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No one is marching under a banner that says “Algorithms now!”
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sentencing guidelines are animated “by a fear of the exercise of discretion—by a fear of judging—and by a technocratic faith in experts and central planning.”
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In their view, “no mechanical solution can satisfy the demands of justice.”
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decision hygiene includes diverse strategies for reducing noise, and most of them do not involve mechanical solutions;
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costs of eliminating noise might exceed the benefits.
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analysis of costs and benefits suggests that noise is costly, eliminating it might produce a range of awful or even unacceptable consequences for both public and private institutions.
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seven major ob...
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reducing noise can be ...
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some strategies introduced to reduce noise might introduce errors of their own.
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would not be noisy, but they would be wrong.
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we want people to feel that they have been treated with respect and dignity, we might have to tolerate some noise.
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noise might be essential to accommodate new values and hence to allow moral and political evolution.