academic researchers took their findings and produced a book with richly illustrated recipes that completely snubbed processed food. The book, The Nordic Way, with its company-funded research, avoids nearly everything made by Big Food, as the Campbell’s CEO had called her industry. Breakfast is steel-cut oats or homemade granola. Lunch? Coleslaw with lemon, honey, feta, and chicken. The afternoon snack: a handful of nuts. Dinner can be an omelet or fish filet with a salad of beets. The most highly processed thing in its pages is a thick Icelandic yogurt called skyr.
