if we get wowed—and wooed—enough by what we see on the front of the package, we’ll overlook the bad news on the back. There’s a long list of up-and-coming additives seeking to pull this off—beta-carotene, found in carrots and pumpkin (to neutralize the free radicals that damage cells); lycopene, from tomatoes, for prostate help; beta-glucan, from oat bran and rye (to lower the risk for some types of cancer). The science on these is still sketchy, however.