all the way back to 1896 when its founder, Henry J. Heinz, came up with its iconic slogan: “57 Varieties.” Observers were baffled by the math, since the company already had more than sixty products, including its iconic ketchup. But as Heinz later explained, he was inspired by a shoe store in New York City that boasted of twenty-one styles; he wanted a big number like that—but with a seven in it because of the “psychological influence of that figure and its enduring significance to people of all ages.”
