Weight Watchers launched a program called Beyond the Scale in 2016. Calories still mattered in this new iteration of its program, as did losing weight. But as the slogan implied, the company was now trying to think more holistically. It assigned points to food that supported cardiovascular health. It presented exercise as not just a calorie burner but also a mood booster and self-esteem builder. A third component of the new program was dubbed fulfillment, which Foster defined in a webinar as “finding and fueling your inner strength: skills and connections to tune in, unlock inner strength, and
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