Heinz also made fast food faster still, by turning our kitchens into drive-in restaurants. Its Ore-Ida division had invented the frozen potato marvel called Tater Tots and followed those up with a dazzling variety of French fries to prepare at home, from Golden Crinkles to Bold & Crispy Zesties. In the course of a decade, we went from cooking potatoes fresh to mostly pulling them from our freezer and heating them up, which, as the company’s advertising said, allowed us to have fast food at home, “without the wait at the drive-thru window!”
