Charlotte

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In 2019, the breakfast division at PepsiCo released a new variety of Cap’n Crunch that was cloying beyond my wildest childhood memories. They called it Cotton Candy Crunch, and it had seventeen grams of sugar in what is defined as a serving, or thirty-eight grams of the cereal, which meant the cereal was nearly half sugar. Candy bars are roughly half sugar, too. On top of that, the typical breakfast cereal is made of corn and oats so heavily processed that our body converts this to sugar, too, and really fast. Thus, it’s not unreasonable to think of cereal as sugar in the whole.
Hooked: Food, Free Will, and How the Food Giants Exploit Our Addictions
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