Hooked: Food, Free Will, and How the Food Giants Exploit Our Addictions

by Michael Moss

Warren Buffett, the investor, had bet much of his money and personal diet on Coke. “I’m one-quarter Coca-Cola,” he told a reporter that same year. “If I eat 2,700 calories a day, a quarter of that is Coca-Cola. I drink at least five 12-ounce servings.”