enough of us had become concerned about processed food to put a significant dent in sales. We’d gone from worrying about single issues like fat or calories to being wholly apprehensive about food that came in a package. Even the labels, whose information used to reassure us, now rang alarms—from the big print on the front where fun words like “The Cheesiest,” had turned ominous, to the fine print on the back where additives like acesulfame-K and titanium dioxide sounded downright diabolical.
