Kinzie

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As we grow, we often end up spurning the healthiest things to eat. Our first inclination is to shirk from acerbic (like broccoli), bitter (spinach), or sour (yogurt) notes when we’re young, given that those tastes in nature signal toxins or spoilage. And it’s only through repetition—deepening those memory channels—that we’ll come to tolerate these flavors.
Hooked: Food, Free Will, and How the Food Giants Exploit Our Addictions
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