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But if that added sweetener made eating better, as the industry says it is now trying to do, this test would suggest that things might be better only for the company making the additive. Or even worse, that we might go a little haywire, too, and feel starved like the flies, in which case the biggest beneficiary would be the makers of processed food.
Hooked: Food, Free Will, and How the Food Giants Exploit Our Addictions
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