This meant that new items could be designed to hit our emotions on several fronts at once, with variety acting as a unifying agent for higher sales. You can see this shift in strategy quite plainly on the front of the labels on processed food. Where before they went after just one of our emotions with just one catchphrase, the boxes and bags of our favorite brands in the grocery store began sporting a double wallop to the part of the brain that spurs us to act fast: “New Flavor!” and “Lower Price!”
