Kinzie

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When people who can’t stop themselves from gaining weight sit down to eat, their endocrine system responds in the exact opposite way. Their fullness hormones dry up and vanish. That leaves them eating and eating but never feeling full. Not only do they continue to want food more than the thin people, they also want food more than the average person whose hormones flow within the normal range. Without hormones to curb their cravings, something like Cheetos could drive them mad with desire, which leaves them extremely vulnerable to processed foods.
Hooked: Food, Free Will, and How the Food Giants Exploit Our Addictions
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