Kinzie

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Moreover, the number of people attending the Weight Watchers classes had grown dramatically to twenty-seven million, and they formed a ready-made customer base for the Foodways meals. Were Heinz to buy both the lower-calorie food and the programs of Weight Watchers, it would own the full spectrum of our eating habits.
Hooked: Food, Free Will, and How the Food Giants Exploit Our Addictions
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