We like what we eat more than we eat what we like, meaning that we can take charge of our food preferences by developing new habits. But as we now know, too, when we change what we eat, they change their products to keep us coming back to them. They’ve done this with salt, sugar, and fat, and they’ll do this again to make their products seem less addictive than they are, or, more broadly, seem like something they aren’t.
