Kinzie

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It acts like a regulator, gathering updates on matters like the body’s temperature, blood pressure, and calories consumed, and it makes the necessary adjustments to keep the body on a steady keel. In doing so, it guides the behaviors that are most essential to our survival: the four Fs—fighting, fleeing, fornicating, and feeding.
Hooked: Food, Free Will, and How the Food Giants Exploit Our Addictions
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