“If we can take the sugar in a soft drink, which is what, forty grams or so, and bring that down to five grams, and yet appreciate that as if it had forty grams, that would be a huge thing, revolutionary. It would literally translate into saving millions of lives.” Not to mention billions of dollars in processed food that’s being lost by the companies because fewer of us want their spaghetti sauce, their frozen meals, or their cereal, either—given how much sugar goes into their groceries and fast-food restaurant fare.
