Kinzie

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At the behest of the processed food industry, the flavor houses also make scents that mimic the char on meat for a tastier veggie burger, scents that stay dormant in a box until water is added, and scents that mask the undesirable smells that can arise in the making of processed foods. These potions are the unsung champions of modern-day food that comes packaged and able to sit on a shelf for months at a time without going bad, and they are, by design, quite secretive.
Hooked: Food, Free Will, and How the Food Giants Exploit Our Addictions
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