It has become an increasingly difficult area of the business, and it may be the most difficult area of the business. Since people who go to movies generally are not people who read newspapers, there is an enormous amount of wasted money in newspaper advertising. Television advertising for movies is so extraordinarily expensive that you can spend three or four million dollars on television advertising, cash, so fast that you will not know what even happened to the money. And it’s obviously only good for a certain kind of movie, which is the Towering Inferno kind of movie, where you can show
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