Working Backwards: Insights, Stories, and Secrets from Inside Amazon

by Colin Bryar

Revise the compensation structure for leaders so that it encourages long-term commitment and long-term decision-making.

Articulate the core elements of the company’s culture, as Amazon did with long-term thinking, customer obsession, eagerness to invent, and operational excellence. Then build these into every process and discussion. Do not assume that simply stating them and displaying them will have any significant effect.

Define a set of leadership principles.

Depict your flywheel.